🖐 Golden Lion Casino - Central Park Hotel - Picture of Central Park Hotel, Panama City - Tripadvisor

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Francisco Vidal, COO - Director of Operations at the Sortis & Golden Lion Casinos, located in tropical Panama. Bill Healey chats with Mr. Vidal.


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Panama - Golden Lion Casino

In summary, a role in which you can develop yourself fully as a casino executive and learn a lot, which in the end is what keeps me illusioned every day. Because of that philosophy, the synergies between both the hotels and the casinos are not developed the way that it should be. In summary, I have touched in my life around 40 casinos, in 8 countries and for 8 different gaming companies. The Golden Lions, even though, they have an offer that appeals to all types of customers, is got a special focus on the chinese community of the city. For some, its organized chaos. Do the Sortis and Golden Lion Casinos have table tournaments or slot tournaments? Where do the casinos draw their players from? If we talk about specific countries that provide customers to the casinos here in Panama, probably the Americans and the Colombians are the biggest contributors. Well, my career is divided in four stages clearly differentiated, the first as a casino dealer in both London and Las Vegas, after that comes a period as a floor manager in several casinos in Spain up to this point I saw myself as a tourist in the casino business , in I was offered a management position in a casino in Dominican Republic, and from that point there was no coming back for me, It was the beginning of an almost 10 year period as a full casino manager both in the Caribbean and Peru. Nowadays, I am back in Panama my first experience here was between and , enjoying a new challenge in this beautiful city, surrounded by a team of brilliant professionals ready to disrupt the status quo of the industry. Casino Life would like to thank Mr. Are they all within Panama, or spread out geographically? Gone are the days in which you could relax a bit on this kind of job, we deal with a much greater amount of information and data, so being organised is not just a preference but an absolute necessity, and the more competition there is on your market like it is in the case of Panama, the more organisation you need to have. What type of loyalty programs are in place? Do junkets play a role in the casinos? Published 10 times each year{/INSERTKEYS}{/PARAGRAPH} Are locals allowed into the casinos? If we talk about live gaming, without doubt Baccarat and Black Jack are the main games played in our venues, there is a big Chinese community in the city and all the casinos are chasing their action using all kinds of strategies junkets, credit, refunds, tournaments, cash promotions and we are no exception to that. About Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. Do hotel and leisure activities benefit from the casinos? The Sortis Casino is targeted to the mainstream customers, is the kind of casino that caters to a broad segment of players, apart from the mandatory slots and table games, it has a very nice Bingo area and the best poker room of the country; we run there the biggest tournaments in town, this year in March we organised the Pokerstars Championship for example. Lately, because the decline on the revenues, the tax of 5. Panama has had casinos for decades, till they were public belonged to the Panamanian state and after that it came the time of the private operators, so the local population is very used to have a gaming offer right at their footsteps, and they are very experienced and exigent, which is one of the things that makes this market so interesting from the professional point of view. Could you give us a bit on your background in the gaming industry? Bill Healey chats with Mr. Yes, of course and they constitute the biggest slice of the casinos customer base. Because most people nowadays is got an smartphone and part of them have profiles on this social networks, social media is without doubt our communication strategy that is growing the most, and we have people on the marketing team dedicated exclusively to handle our presence on this channel. Are they mostly from Panama and neighboring countries? Skip to main content. Here in Panama City, because the casinos rent their premises to the hotels, this impact is limited; very few hotels have a real partnership with a long term view with their casinos, many times the hotels see the casino only as a source of additional income through the collection of the monthly rent. At the moment, we have 3 casinos in Panama City, each of them in a different sector, the main one Sortis in Obarrio, and then the 2 Golden Lions, the first in El Dorado and the second in Marbella. How does social media play into the marketing mix? Our casinos in Panama City have the standard middle size which is pretty common in Latin America, between slots and table games. It is a very interesting position because you can see the business from many different angles with all the learning that this implies, one minute you are having a conversation about which are going to be the limits on Baccarat, the next you are running a meeting in which it will be discussed the marketing plan for the next month and you could finish your day talking with the IT manager about the possibilities of using wifi technology to connect the slot machines to the casino management system. Vidal for his time and contribution. {PARAGRAPH}{INSERTKEYS}We are fortunate to catch-up with Mr. Yes, but so far I see them as collateral marketing activities, being the main ones the drawings and the incentives through the fidelity program; those are the commercial actions that have the more impact on the customer base. Our new addition to the family Golden Lion Marbella is a bit smaller, slots and 18 table games. Nowadays, any casino executive with several venues under his responsibility receives dozens if not hundreds of emails from Monday to Friday a bit less on weekends , the phone calls, now you get the results of the operation every hour on a WhatsApp group there is one for each casino. Since its launch in , casino life magazine has grown to become the leading business-to-business publication that focuses on Casino Operations and, Manufacturers and Suppliers of Gaming Equipment and Services. Are any a particular favorite games for your casino patrons? Both table and slot tournaments are more the kind of activity that creates a fun atmosphere between customers and employees, the perfect excuse to have a nice time and break the routine of regular gaming. What are the sizes of the casinos, for instance, how many table games and slot machines? How many casinos are under your direction? All casinos have a loyalty program , there is not even one exception to this rule; the main difference among them is both the basic math behind the system how much coin in, to get X points, with a value of Y , and the kind of benefits they offer, which depends most of the time on the characteristics of each property. What I have seen in the last years is a tendency to channel more and more benefits through the fidelity system, in the form of better exchanges, cash back and free play; because of the fierce competition, most casinos are cutting their marketing budgets, reducing advertising, cash incentives, and channelling their scarce resources comparatively with the past to social media and promotional play. Fortunately here in Sortis, because the owners of the hotel and the casino are the same, there is a high degree of collaboration between both businesses, that translates into customers from the hotel playing and enjoying the casino the hotel is proactive on this matter and people that come to the casino and then stay in the hotel; this happens specially when the casino organises big poker tournaments like the Pokerstars Championship that we had in March, in which we received people from all over the world and the hotel was completely packed.